Mood, Need & Agenda
We curate our customer’s mood first with an inviting ambience, then provide him with his need with the highest quality food at an affordable price to fulfil his agenda of meeting people or spending time with family or casual leisure time with utmost comfort and convenience.
We achieve that disruption in the market by going to the roots of the country with our progressive and franchisee-friendly model and addressing the regional flavour needs of people while being affordable to everyone.
The education of the younger generation and the exposure of the previous generation ascertains that people’s mindset and expectations too has evolved over time. We provide them with the quality of premium cafes and
the affordability of street vendors.
- 40-50% of streaming platforms consumption comes from small towns
Rural consumers constitute about half of India’s internet users
- Change in the thinking of people because of technological advancements and influences. (We can have visuals that show the below scenarios to underline the above insight)
- When a tired young guy/girl comes home from college, he/she turns on netflix and opens Swiggy or Zomato to chill out.
- When a housewife is not able to make the snacks, she opens swiggy or zomato to provide her family with their favourite food.